Your tasks:

  • Campaign  management for SEA, Affiliate, Display e-mail and above the line media types 
  • Continuous optimisation and monitoring of campaigns with established instruments (e.g. IntelliAd, Webtrekk)
  • Plan and drive e-mail marketing activities for new customers and all product categories
  • Establish and coordinate efficient sales measures to convert new and/or existing customers (via outbound, upselling, retention, member gets member i.a.)
  • Forecast, plan and report defined business metrics for all digital activities and support overall Marketing controlling (weekly, monthly, quarterly and annually) –support and  liaise with Finance department
  • Continuous A/B testing of new creatives/advertising copies and landing pages in all digital channels
  • Leading co-operation with 3rd party and Marketing agencies (including creative agencies, media partners, data analysis suppliers)
  • Robust report building and presentation of key performance indicators to Sr. Digital Marketing Manager and team lead
  • Market and competition monitoring to recommend best practice and new advertising technologies
  • Writing and evaluating business benefits of Change Requests
  • Support Website Management Process

Your knowledge/experience:

  • Degree in business administration, media studies, economics or similar studies or comparable education
  • Several years experience in a comparable role in an online media agency or online business model
  • Sound experience with Google Ads, Microsoft Advertising, Campaign-/Web Analytics)
  • Sound experience with set up of tracking and analytics s/w (TagManager, Pixel configuration, adserver set up)
  • Strong customer focus and experience to optimise online conversion
  • Effective written and oral communication skills in English and German
  • High number affinity and secure handling of MS Excel

We offer:

  • An international team with colleagues from more than 25 different countries
  • An excellent learning culture and opportunity to improve your professional competencies
  • Different possibilities to flexibly organise your working hours, e.g. part time, flex time
  • Possibility to work from home at any time – also after Covid-19
  • Social benefits such as a company pension scheme, life insurance and capital formation contributions
  • 30 days holiday as well as 24 and 31 December as non-working days
  • Additional benefits such as employer contributions to BVG job ticket, fruit and salad days, free sports activities
  • Easily accessible city centre offices, in the vicinity of many shops and restaurants to which you receive a discount

Bank of Scotland is committed to equal opportunities and actively promotes diversity and equality. We therefore welcome applications from candidates with disabilities. This position is available on a part time or full time basis.

We look forward to receiving your complete application (max. 3 MB) with a letter of motivation, CV, references, salary expectations and earliest possible start date in English.

Apply now